Marketing Your School’s Training Course

Getting students excited and registered for your IISE training starts with a clear, simple plan. On this page, you’ll find proven marketing strategies organized by timeline—from 6+ weeks out to the final week before your class. Each stage includes a quick checklist, an Excel tracker with ready-to-use graphics, and the option to watch a short video or read the PDF guide.

6+ Weeks Marketing Ideas

This module is for 6 weeks out or greater from the date of your training class. It includes a teaser campaign that can begin once you’ve signed your contract and while you await the assignment of your training date and instructor.

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4 to 5 Weeks Marketing Ideas

This stage is all about turning interest into action. The goal is to expand your reach across campus and beyond—getting more students to register and maximizing the impact of your training class.

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2 to 3 Weeks Marketing Ideas

With the training date approaching, it’s time to ramp up the urgency. Countdown your messaging to motivate classmates to register now. The focus is on driving last-minute sign-ups and making sure every seat is filled.

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1 Week Marketing Ideas

This week is the last chance to fill the room. The goal is to inform classmates that time is running out and create a strong final push that motivates students to register before the deadline.

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